When a modest 19th-century silhouette portrait of a clergyman arrived at our salerooms, it came with a few intriguing notes – most notably that its subject, Reverend Edward Joseph Coltman, had once been considered the largest man in England. The artwork itself, a small unsigned English School watercolour, was estimated at a cautious £100-£200. But behind the simple black profile lay an extraordinary life story waiting to be rediscovered – and that, ultimately, made all the difference.

From the moment we began cataloguing the piece, it was clear there was more here than met the eye. Reverend Coltman had served as Perpetual Curate of Beverley Minster for over two decades and was a prominent figure in early 19th-century Yorkshire. Born in 1776 and educated at Trinity College, Cambridge, he was not only known for his physical size – outweighed only by Daniel Lambert  – but also for his civic and moral leadership. He was involved in establishing local schools, supported the Beverley Dispensary, championed Sunday schools, and even campaigned publicly for both the abolition of slavery and Catholic emancipation.

Digging deeper, we uncovered the extraordinary details of his life: Coltman travelled the streets of Beverley on a specially reinforced velocipede – essentially a hobby-horse on wheels – sometimes pulled by a footman. He was said to have needed a team of vergers to wheel him up an incline to the pulpit. And perhaps most unforgettable of all was the dramatic end to his life, reportedly suffocating in bed after rolling over and before his footmen could assist.

Recognising the strength of this human story, we set out to bring it to a wider audience. Our team developed a feature article and launched a focused campaign across our website, email newsletters and social media platforms. Rather than simply marketing a silhouette, we told the story behind the portrait. The item quickly caught the attention of journalists, and with carefully crafted press outreach, the story was soon picked up by a range of major publications.

Coverage followed across the region and nationally from the likes of the BBC, The Yorkshire Post, The Mirror, Hull Daily Mail, and Grimsby Telegraph, to name a few. The headlines spoke for themselves – “The Vicar from Beverley Who Became a National Celebrity” – and the media spotlight brought the portrait to the attention of a much wider audience than might typically engage with early watercolour silhouettes.

Interest soared. In the days leading up to the sale, we saw a flurry of activity – new bidder registrations, requests for condition reports, and social media shares. On auction day, the portrait sparked competitive bidding both online and by phone. When the hammer finally fell at £1,400, it was a resounding success – over seven times the high estimate.

More than a commercial result, the sale stood as a reminder of what happens when historical context is given space to shine. A small, unsigned artwork became a national talking point, not because of its appearance, but because of the extraordinary life it represented. The careful research, storytelling, and targeted promotion that went into this campaign were key to unlocking its full potential.

At Dugglebys, we believe that every item has a story—and we’re here to help you tell it. If you have an artwork, antique, or object with an interesting history, we’d love to hear from you.
Get in touch today for a free, no-obligation valuation and let us help bring your story to the right audience.

 

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